The Need for Compact Apartments in Pakistan | Blog


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The rising demand for housing units in urban areas has become a new challenge for many governments. To tackle this growing impediment to development, governments across the world have adopted various strategies for meeting the demand for housing units. According to the data of the World Bank (WB), population growth in Pakistan was observed at 1.978% which is evidence of the fact that the demand for housing units will grow annually.

Amidst the growing population, and to meet the rising demand for housing units, through this blog makes compact apartments a case of meeting the increasing housing demand. According to the statistics of UN-Habitat, in 2011 Pakistan witnessed a housing shortfall of 10mn units in the country and almost a decade later the numbers would have definitely increased. 

Managing the Housing Supply and Demand

The foremost reason for putting up the case of compact apartments is bridging the existing gap between the housing supply and demand. According to the Punjab Spatial Strategy 2047, the housing demand in the rural areas of Punjab alone stood at 10.7mn housing units while the demand in urban areas was recorded at 6.4mn units. The data was driven keeping in view the population census of the years 1998 and 2017. Furthermore, by 2047, the housing demand in only Punjab province will reach 37mn which indicates that the shortage has to be tackled in a unique and comprehensive manner. In this data, the housing demand for other provinces has been not accounted for; if accounted for, the numbers of housing units will rise in the upcoming years. 

Increasing Population Density 

The population density of a city or any area can be calculated by people living in an sq. km (people per sq. km of land area). Compact apartments can be a suitable tool for increasing the population density in a city. According to the World Bank Data, the population density of Pakistan in 2020 was recorded at 286.5 per sq. km, whereas the population density of Islamabad city was recorded at 2,089 people per sq. km. Furthermore, the total area of Islamabad is calculated at 906.5 sq. km and considering the ratio of population density and Islamabad’s land then population density is low in the city. Population density has a great role to play in economic growth which ensures the infrastructure building and minimisation of the transaction cost.


A Case for Vertical Buildings

Compact apartments can build a strong case for vertical buildings. Over the period of time, town development in Pakistan has observed a horizontal phenomenon which has led to the reduced population density in Pakistan. According to the Ministry of Planning, Development and Reform, only 6000 people reside in an sq. km in Pakistan whereas Dubai accommodates 200,000 people in the same area. As per the paper ‘Pakistan 2025’ published by the Planning Commission development of vertical housing societies is one of the major objectives under the vision till 2025. Therefore, it is a recognised fact that compact apartments can become a tool of vertical development in cities that can cater to the needs of many.

A Substitute for Housing Societies

Compact apartments can build a strong case as a substitution for housing societies. The provision of services in the housing societies is easy as compared to the people living in housing societies. Research on commuting time between workplace and a home found out that providing security in vertical buildings is easy as compared to the other housing schemes. Similarly, the residents of compact apartments can get similar services without any biases.


Imarat Residences – Defining Compact Apartments

Imarat Residences is the upcoming project of IMARAT Group which is a characteristic of compact apartments in Islamabad. The project revolves around smart living which aims to redefine the standards of living of the residents of Islamabad while promoting the trend of vertical buildings in the city. The project is going to be located on the Islamabad Expressway, one of the prime locations of the city. The compact apartments are designed to suit the needs of individuals and small families who want to start a new living in the city.


35,000 apartments to be constructed: CM Punjab | Blog


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LAHORE: While meeting Minister of State Muhammad Shabbir Ali Qureshi, Punjab Chief Minister Usman Buzdar announced the construction of 35,000 apartments worth Rs180 billion.

Discussing the matter, it was highlighted that new building and zoning regulations would encourage the construction of high-rise buildings, attracting large amounts of investment. While also creating jobs.

The Minister of State, Muhammad Shabbir Ali Qureshi, commended the Punjab government’s efforts to improve the housing conditions.

The Provincial housing minister, Asad Khokhar, was also present on occasion.

In addition, the CM visited various parts of the city, including Multan Road, Johar Town, Muslim Town, and Iqbal Town, to review the conditions.

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[ad_2] unveils Jinnah Square Residential Apartments – a project by JSM Heights | Blog


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After setting a pragmatic benchmark by introducing several state-of-the-art real estate projects, takes pride in partnering with JSM Heights to unveil ‘Jinnah Square Residential Apartments’ – An Altitude of Luxury Living.

A grand launch event was hosted to officially introduce the luxury Jinnah Square Residential Apartments as a flagship project and announce – Pakistan’s First Real Estate Marketplace as the Exclusive Sales Partners of the project developed by JSM Heights Pvt. Ltd.

Commenting on this collaboration, CEO, Mr. Shafiq Akbar stated; “We are excited to collaborate with the JSM Heights to launch the luxury Jinnah Square Residential Apartments project in Lahore. With, we seek to grow our brand portfolio across Pakistan, to meet the demand of quality residential projects and support the growth of the country’s real estate sector.”

Expressing delight on this collaboration, Director, Mr. Farhan Javed announced; “ is pleased to announce its support for the Jinnah Square Residential Apartments by JSM Heights. This collaboration introduces a luxury residential facility in the heart of Lahore, and also presents a lucrative investment opportunity.”

While addressing the event, Director JSM Heights Pvt. Ltd. Mr. Sahibzada Imran said; “We are thrilled to collaborate with to unveil ‘Jinnah Square Residential Apartments’ – the first luxurious apartments project in the city, offering the best out of home-ownership to enjoy the benefits without the hassle of continuous maintenance.”

Chairman JSM Heights Pvt. Ltd. Dr. Riaz Khan said, “The luxury project located at the prime location of Main Khayaban-e-Jinnah Road, Lahore, offers unmatched facilities and amenities.”

“Within 5 years of its launch, has set a benchmark by introducing state-of-art real estate projects that fulfils the conditions of OADD – based on Ownership. Approval. Demand and Delivery model. After vetting several projects, we are pleased to partner with JSM Heights to launch the Jinnah Square Residential Apartments, as it fits the conditions of OADD. It is indeed one of the best investment opportunities in Lahore,” said Director Propsure, Mr. Taimoor Abbasi on the event. 

“ – a subsidiary of the Imarat Group of Companies achieved another milestone by partnering with JSM Heights to launch the luxury Jinnah Square Residential Apartments. The prime location and the facilities offered by the project, truly makes it one-of-a-kind project to invest in,” said National Sales Head, Mr. Asim Iftikhar, while addressing the event.

The ceremony was attended by the prestigious higher management of and JSM Heights, including CEO JSM Heights Pvt. Ltd. Mr. Ejaz Khan, Chairman JSM Heights Pvt. Ltd. Dr. Riaz Khan, Director Propsure, Mr. Taimoor Abbasi, Director JSM Heights & CEO Khansons Developers, Mr. Sahibzada Imran, Director JSM Heights & CEO Estate Channel, Mr. Shan Muhammad Anwar, Director JSM Heights & CEO Jamal Builders, Mr. Malik Ashraf Dogar, Country Sales Head, Mr. Asim Iftikhar, Regional Sales Head, Mr. Muhammad Nasir Malik, and General Manager Regulatory, Brig (R) Javed.

The grand launch event was held at the JSM site office – located on Main Khayaban-e-Jinnah Road (near Shaukat Khanum Hospital, next to the University of Central Punjab), Lahore.

The guests were later entertained by Nabeel Shauquat’s captivating musical performance, and were served some of the best of Pakistan’s traditional cuisine.

Prior to the launch event, hosted the Jinnah Square Residential Apartment Open House, with all COVID-19 SOPs in check for those looking to invest in the project.   

The lucrative investment opportunity was held for potential buyers and investors to explore the 160 ft. high and fully-controlled residential project, featuring 330 residential apartments.

The project offers a modern lifestyle through state-of-the-art amenities, including VRF technology, double glazed windows, digital facilities like artificial intelligence elevators, a spacious lobby, and rooftop facilities such as a cafe, play area, swimming pool etc.


[ad_2] unveils an incredible investment opportunity – Jinnah Square Residential Apartments


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Renowned for introducing transformative projects, the marketing partner unveils Jinnah Square Residential Apartments – a project by JSM heights. Jinnah Square Residential Apartments is a 160 feet residential project with twin towers A & B consisting of a huge lobby and commercial ground floor. It is a project which aims to provide quality of living while setting benchmarks in Pakistan’s real estate sector. The builders aim to cater to all socio-economic classes with a focus on providing luxury living through state-of-the-art digital facilities. 



  • 160 feet residential project comprising of twin towers A & B  
  • Ideally located in the heart of the city on 150 feet wide Khayaban-e-Jinnah Road
  • 330 residential apartments located on 2nd to 11th floor 
  • Semi-furnished apartments including installed appliances with the smart virtual assistance system
  • Rapid construction work underway 



Jinnah Square Residential Apartments are situated at the ideal location of Khayaban-e-Jinnah Road, adjacent to the iconic landmark of the University of Central Punjab. It is easily accessible from other prominent locations like:  

  • 500 meters from Shaukat Khanum Chowk 
  • A 2-minute drive from WAPDA Town & PIA Road Commercial Market
  • A 2-minute drive from Lahore-Islamabad Motorway (M2)
  • A 5-minute drive from Lahore Ring Road (Lake City Interchange)  
  • A 5-minute drive from Expo Center & Financial Business District
  • A 5-minute drive from all major private hospitals of Lahore i.e., Doctor’s Hospital, Evercare Hospital, etc. 
  • A 5-minute drive from all major housing societies e.g., WAPDA Town, Valencia, PIA, Nasheman Iqbal, OPF, LDA Avenue, PCSIR, Abdalian, Johar Town, Town Ship, NESPAK, Punjab Society, Eden, Lake City, etc.  
  • A 10-minute drive from Lahore Metro Train (Orange Line)
  • A 30-minute drive from Allama Iqbal International Airport



Jinnah Square Residential Apartments offer a smart virtual assistance system with the following digital features:

  •  Digital window blinds
  •  The digital apartment lighting system 
  •  Digital locks of the main door
  •  Digitally controlled home appliances
  •  Digitally controlled air-con system 
  •  Sensor lighting system for corridors
  •  Digital Car Parking

Other prominent features include:

  • 24/7 electricity backup
  • 24/7 CCTV monitoring 
  • Guest rooms
  • Centrally controlled heating & cooling system (VRF technology) 
  • Digitalized car parking on the basement, ground floor, and first floor
  • 8 high-speed lifts from ground floor to rooftop
  • 2 spacious cargo lifts 
  • Rooftop garden, BBQ area, multipurpose Sports Court, and restaurant
  • Terrace garden on the executive floor (2nd)
  • Rooftop swimming pools (common and kids)
  • Gymnasium
  • Community hall
  • Mini cinema
  • Supermarket
  • Laundry services
  • Children day-care centre
  • Garbage chutes on each floor for waste disposal
  • Driver’s accommodation
  • Secure and gated community living



The following is the payment plan for the apartments along with other details: