ACCO PAKISTAN

The Interior Design Firm XY CONTEMPORARY was inspired by the restaurant’s owner, Jack Gaspo, for the Quebec Fast Food Chain “Jack Le Coq” (French for “Jack the Rooster”). Jack’s creative guidance for the XY Contemporary design team was to take influence from conventional 1950s eateries and infuse it with modern decor elements not generally associated with color.

© Phil Bernard

Jack Le Coq Restaurant’s Design Concept

For its guests, an adult CANDYLAND experience provided a delightful family dynamic. Following the Covid Pandemic, the proprietor hoped to give joy to his customers after what he regarded as a “dark time.”

© Phil Bernard

The design team wanted standout features in a strip mall with existing restaurants. “We wanted both the folks walking by the facade windows to enjoy the experience as much as the diners in the space. The experience was meant to be shared with everyone.”

© Phil Bernard

The task for XY was to break the feeling of a restaurant franchise. While it was crucial to keep design features in each restaurant, the design team also sought to express distinctiveness in each new site, balancing inventiveness with the Jack Le Coq brand. Custom light fixtures, dynamic volumes, and color furniture vary from location to location to ensure the space’s uniqueness.

© Phil Bernard

With the smart use of retro-looking handmade mirrors, the floor plan made it easier for working staff to observe problematic corners; not a single element in the space was overlooked. All corners were examined for ergonomics as well as consumer enjoyment.

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